Privacy Policy

Privacy Policy

Last Updated: 22nd June 2026

Molly’s Boutique (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website or make a purchase.

1. Who We Are

Molly’s Boutique is an online retailer specialising in personalised gifts and greeting cards.

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

Email: emma@mollysboutique.co.uk

2. Information We Collect

We may collect and process the following personal information:

Information You Provide

• Name

• Billing address

• Delivery address

• Email address

• Telephone number

• Personalisation details submitted for products

• Account login information (if you create an account)

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address

• Browser type and version

• Device information

• Pages visited

• Time spent on pages

• Referral source

• Cookie and tracking data

3. How We Use Your Information

We use your personal information to:

• Process and fulfil orders

• Deliver products to you

• Provide customer support

• Manage returns and refunds

• Send order confirmations and updates

• Improve our website and services

• Detect and prevent fraud

• Comply with legal obligations

Where you have provided consent, we may also use your information to send marketing communications.

4. Marketing Communications

If you subscribe to our mailing list, we may send you promotional emails about products, offers and updates.

We use Klaviyo to manage our email marketing activities.

You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us directly.

5. Legal Basis for Processing

We process personal data under one or more of the following legal bases:

• Performance of a contract

• Compliance with legal obligations

• Legitimate business interests

• Your consent

6. Payment Processing

We do not store or have access to your full payment card details.

Payments are processed securely through trusted third-party providers including:

• PayPal

• Stripe

• Apple Pay

• Google Pay

These providers process payment information in accordance with their own privacy policies and security standards.

7. Delivery Services

To deliver your orders, we share relevant information with our delivery partners, including:

• Name

• Delivery address

• Contact information where required

This information is used solely for fulfilling and tracking your order.

8. Analytics and Advertising

Google Analytics

We use Google Analytics to understand how visitors use our website and to improve the user experience.

Google Analytics may collect information including:

• IP address

• Device information

• Website usage data

Meta Pixel

We use Meta Pixel to:

• Measure advertising effectiveness

• Understand customer behaviour

• Deliver relevant advertisements

Meta may collect information about your interactions with our website and advertisements.

9. Cookies

Our website uses cookies and similar technologies to:

• Ensure website functionality

• Remember user preferences

• Analyse website traffic

• Support advertising and marketing activities

You can manage cookie preferences through your browser settings.

For further details, please see our Cookie Policy.

10. Data Retention

We retain personal information only for as long as necessary to:

• Fulfil orders

• Meet legal and accounting obligations

• Resolve disputes

• Enforce our agreements

Order records may be retained for up to seven years to comply with UK tax and accounting requirements.

11. Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration or destruction.

However, no internet transmission or storage system can be guaranteed to be completely secure.

12. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion of your data

• Restrict processing

• Object to processing

• Withdraw consent

• Request data portability

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

15. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact:

Molly’s Boutique Limited

Email: emma@mollysboutique.co.uk